Master Walmart Marketplace Advertising to Boost Your Sales and Traffic

As an Amazon seller, standing out in a crowded marketplace is challenging, but have you considered expanding your business to Walmart Marketplace? Despite having a smaller pool of third-party sellers than Amazon, Walmart’s marketplace is still highly competitive. With the right strategies, your products may be able to get noticed. That’s where Walmart’s advertising tools come in.

In this guide, we’ll explain how to advertise on Walmart Marketplace, helping you reach more potential customers and drive traffic to your listings.

Why Walmart Marketplace Advertising Matters

Walmart stands as a major retail leader, dominating both in-store and online markets. Its online marketplace sees millions of visits monthly, with shoppers seeking low prices and great deals. But as a new seller, breaking through the noise can be tough. This is where Walmart’s advertising solutions can give you an edge.

Much like Amazon Ads, Walmart operates on a pay-per-click (PPC) model, where you pay only when your ad receives a click from a potential buyer. Walmart’s ad platform, Walmart Connect, provides powerful tools to target the right customers and enhance your product visibility.

Types of Walmart Ads to Drive Traffic

Understanding the different ad types Walmart offers is crucial to creating a successful advertising strategy. Here’s an overview of the available advertising options: 

1. Walmart Sponsored Products

Sponsored Products appear in Walmart’s search results, category pages, and product detail pages, making them perfect for driving sales on targeted items. These ads blend seamlessly with organic listings, making them an excellent choice for increasing product visibility to shoppers actively browsing the marketplace.

2. Walmart Display Ads

Display ads are shown across Walmart’s website, mobile app, and even on third-party websites. These ads target customers based on their previous interactions with Walmart, such as past purchases or product views, allowing you to re-engage potential buyers.

3. Search Brand Amplifier

If you want to build brand awareness, this ad format showcases your brand and a curated selection of your products to shoppers who are actively searching. It’s an excellent tool for increasing visibility at the top of search results.

4. Buy Box Banner

One key format is the Buy Box Banner ad, which appears on product detail pages, allowing you to highlight your product as a complementary or alternative choice to customers. This can help capture shoppers’ attention right when they’re considering a purchase.

Why Invest in Walmart Ads?

You might wonder if investing in Walmart ads is worth it—especially when you’re already running ads on Amazon. Here are a few reasons why Walmart Advertising could be a game-changer for your business:

1. Tap Into Walmart’s Massive Traffic

With over 542 million online visits in November 2022 alone, Walmart provides an enormous opportunity to reach customers. Even if you’re just getting started, Walmart’s vast traffic can translate into more sales and exposure for your products.

2. Less Competition Than Amazon

With only 150,000 sellers compared to Amazon’s 2 million, Walmart provides a less crowded marketplace for sellers. That means lower competition for ad space, which could result in a more affordable ad spend and a higher return on investment.

3. Diverse Ad Options

Walmart gives you multiple advertising options, allowing you to test and refine strategies to find what works best for your products. By leveraging different ad types, you can effectively target different segments of your audience and maximize your impact.

Best Practices for Running Walmart Ads

To get the most out of Walmart Marketplace Advertising, it’s important to follow best practices that can help you optimize performance and minimize costs. Here are a few essential tips:

1. Choose the Right Ad Format

Determine the goal of your campaign before choosing an ad type. If you want to drive brand awareness, Search Brand Amplifier is your best bet. Boost sales on specific products, Sponsored Products are ideal. Experiment with different formats to see which delivers the best results for your business.

2. Bid on Relevant Keywords

Similar to Amazon, selecting the right keywords is essential for improving visibility. Use tools like Ahrefs or KeywordTool.io to identify high-converting keywords. Focus on terms directly related to your product to ensure your ads reach the right audience. Use more specific keywords to prevent wasting your budget on terms that don’t generate effective results.

3. Target the Right Audience

Walmart Advertising offers targeting features that allow you to narrow your audience based on behaviors and demographics. If you sell children’s toys, for example, target parents who frequently browse those categories. Tailoring your ads to specific segments will improve your chances of converting clicks into sales.

4. Write Engaging Ad Copy

To achieve the best results, create attention-grabbing ad copy that drives user engagement. Focus on highlighting your product’s key benefits with clear, concise language to effectively attract and engage potential shoppers. Include a strong call to action, like “Shop Now” or “Limited-Time Offer,” to encourage users to click through to your listing.

5. Use High-Quality Images

Images are crucial for grabbing attention. For optimal performance, use high-quality, well-lit product images that display the item in real-world scenarios when possible. If you’re not confident in your photography skills, consider hiring a professional to ensure your images meet Walmart’s guidelines.

6. Monitor and Optimize Your Campaigns

Track the performance of your ads regularly. Use Walmart’s reporting tools to analyze clicks, conversions, and ROI. Regularly optimizing your Walmart Marketplace campaigns will help fine-tune your strategy, improving performance while reducing costs.

Conclusion: Take Your Walmart Business to the Next Level

Walmart advertising can greatly increase your product visibility and drive more traffic to your listings. With its vast reach and manageable competition, Walmart provides a great platform for expanding your eCommerce business.

If you’re ready to unlock the full potential of Walmart advertising but need expert help, Pro Seller Marketing can be your trusted partner. Our team of PPC specialists is here to create tailored campaigns, optimize your budget, and drive real results. From keyword research to ad copy creation and campaign management, we’ll handle the heavy lifting so you can focus on growing your business.Contact us today to learn how we can help you succeed on Walmart Marketplace!