Full Account Management Drove 4× Higher Conversions and 3× Subscription Growth for Honest Paws
How a holistic Amazon strategy — combining PPC, creative optimization, and external traffic — helped a leading pet wellness brand achieve breakthrough growth.
Quick Facts:
4× Higher Conversion Rate
On Amazon
3× Increase in Subscribe & Save
On Amazon
97% New-to-Brand Customers
On Amazon
Immediate Sales & Bestseller Ranking Boost
On Amazon
About Honest Paws
- Location: Boulder, Colorado, USA
- Industry: Pet Wellness & Supplements
- Platforms: Amazon + DTC Website
- Founded: 2016
Honest Paws is a premium U.S. pet wellness company offering natural supplements and CBD-based products for pets. Founded in 2016, the brand quickly grew into a trusted name in pet health, known for quality ingredients and a strong emotional connection with customers.
Challenge: Rising Ad Costs and Flat Conversion Rates
Before, Honest Paws was investing heavily in social and search ads — but lacked clear attribution and struggled with low Amazon conversion rates. Their existing PPC setup was fragmented, and ad costs continued to rise, cutting into profits.
Inefficient PPC structure and poor targeting
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Low visibility for key ASINs
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Rising CPMs and unclear ROI
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Strategy: Full Account Management + Smarter Traffic Growth
Full-scale account management and PPC optimization plan for Honest Paws was focused on improving profitability, keyword precision, and conversion tracking. Once the foundation was rebuilt, Amazon Attribution was introduced and Brand Referral Bonus (BRB) to expand traffic sources and measure off-Amazon performance.
Account Audit & Rebuild (Weeks 1–2)
- Complete PPC restructure: campaigns, targeting, bids, and match types.
- Keyword harvesting and clustering to improve ranking potential.
- Optimized listings for relevance, visuals, and A+ content.
External Traffic & BRB Activation (Months 2–3)
- Amazon Attribution to measure non-Amazon traffic impact.
- Brand Referral Bonus to recapture ad spend (earning up to 10% back).
- High-performing social campaigns redirection to Amazon listings — achieving 3–4× higher conversion vs. the brand’s own site.
Scaling PPC & Conversion Optimization (Weeks 3–6)
- Rolled out new Sponsored Products and Sponsored Brands campaigns.
- Introduced ASIN-level profit tracking to eliminate waste.
- A/B tested listing imagery and pricing to maximize conversion.
Growth & Content Monetization (Ongoing)
- Partnered with publishers and content creators for referral link placement.
- Monetized SEO articles (35K+ views/month) with BRB-linked product placements.
- Continued A/B testing and subscription optimization.
The Results: Data-Driven Growth and Long-Term Profitability
Within weeks of the PPC overhaul and Attribution setup, Honest Paws saw immediate performance lift — with Amazon conversion rates quadrupling compared to their DTC site. Over the next few months, BRB and continuous account optimization led to triple subscription growth and a surge of first-time customers.
4× Higher Conversion Rate
(12% vs. previous 2–3%)
97% New-to-Brand Customers
3× Increase in Subscribe & Save Rate
$12K–$15K in Sales from Individual Campaign Links
Improved Bestseller Ranking and AOV
Full Account Management That Drives Measurable Growth
See how Pro Seller Marketing helps brands scale their Amazon sales through PPC, data-driven optimization, and smart use of Amazon tools.
