
Amazon’s Sustainability Push: How New Eco-Friendly Requirements Affect Sellers
Amazon is making big changes to protect the planet. The company is focused on reducing waste and making online shopping more eco-friendly.
The rise of Amazon has been nothing short of extraordinary. Since its inception, the platform has transformed countless individuals into successful eCommerce entrepreneurs. From stay-at-home parents launching small businesses to major brands now recognized in households worldwide, Amazon has played a pivotal role in shaping the digital marketplace.
Today, Amazon is a bustling marketplace with over 9.7 million registered sellers, providing a tremendous opportunity to reach millions of potential buyers. Yet, with this surge of opportunity comes fierce competition. As a new seller, it’s essential to go beyond listing your product and hoping for the best. Staying competitive on Amazon requires keeping pace with algorithm updates and leveraging the right search engine optimization (SEO) strategies to remain ahead of the curve.
In this step-by-step guide, we’ll simplify Amazon SEO and show you how to enhance your listings for better search ranking, increased sales, and business growth.
Search engine optimization (SEO) for Amazon is the practice of enhancing your product listings so that they rank higher on Amazon’s search results page. Just as SEO works for Google, where websites strive to appear on the first page, Amazon SEO helps sellers rank for relevant searches performed by potential customers.
Amazon SEO is a powerful tool to get your products in front of more people. With the right strategy, you can improve your product’s visibility, increase sales, and outshine your competitors.
At the heart of Amazon’s search results is the A10 algorithm. The A10 is a powerful ranking engine that was designed to deliver the most relevant search results to users. Introduced in 2018, the algorithm has since been refined, focusing heavily on customer-centric factors like product availability, shipping speed, and customer satisfaction.
Key factors that influence the A10 algorithm:
By understanding and optimizing for these factors, you can ensure your listings rise to the top of Amazon’s search results.
Now that you understand how Amazon’s A10 algorithm works, it’s time to apply that knowledge to your product listings. Here are the key elements to optimize for better rankings and more sales.
Crafting an effective product title is essential for boosting your listing’s performance. It needs to grab attention and provide essential information quickly. Amazon has specific guidelines for different product categories, but in general, you should include:
Example:
Brand XYZ Women’s Running Shoes – Lightweight, Breathable, Size 8 – Ideal for Running, Jogging
Successful Amazon SEO relies on understanding the keywords your target audience is using. You can use Amazon-specific keyword tools to uncover search terms relevant to your product. Focus on:
Your product description should go beyond the basics. It’s an opportunity to tell a story, highlight the benefits of your product, and convince shoppers to make a purchase. Use clear, concise language and focus on the unique features and benefits of your product.
Amazon allows you to list product features in bullet points, which is perfect for skimming shoppers. Write short, benefit-focused bullet points that clearly describe the product’s top features. Each bullet should focus on one key benefit, making it easy for shoppers to understand why your product is the best choice.
Visuals are essential for online shopping. Provide multiple high-resolution images showcasing your product from different angles. Make sure your images:
Amazon provides a section for search terms that are not visible to the public but play a crucial role in your product’s discoverability. Ensure you use all available character space wisely with relevant, misspelled, and alternate keywords.
Customer reviews are an essential trust signal for both the Amazon algorithm and potential buyers. Positive reviews lead to higher rankings, while negative reviews can harm your reputation. To maximize positive feedback:
Many sellers overlook important details when optimizing their listings. Avoid These Mistakes:
Paid advertising on Amazon can give your listings an extra boost. Amazon offers several types of ad campaigns:
Each has its benefits, and when paired with organic SEO efforts, can dramatically increase your product visibility.
Mastering Amazon SEO is key to boosting sales and becoming a top seller. At Pro Seller Marketing, we help you optimize product listings, understand the A10 algorithm, and improve visibility to drive results. Ready to elevate your business? Contact us today for a consultation!
Amazon is making big changes to protect the planet. The company is focused on reducing waste and making online shopping more eco-friendly.
Why Amazon Analytics Tools Matter Amazon keeps evolving; if you want to stay ahead, data is your best friend. The latest Amazon
Amazon Isn’t Enough Anymore—Where Should You Sell Next? Selling on Amazon is tougher than ever. Competition is fierce, advertising costs are rising,
Amazon DSP is changing the game for advertisers. If you want higher ROAS in 2025, you need the latest strategies. The platform
Introduction Amazon sellers, brace yourselves, the game has changed. The Amazon A10 Algorithm just got an update, and if you’re not adapting,
Introduction Amazon has made it easier than ever for sellers to boost Amazon sales. With the rise of AI-powered tools, Amazon sellers
Pro Seller Marketing is a full-service Amazon & Walmart growth marketing agency. We provide profit-driven results. When our clients do better we do better!