Unlocking Success: 4 Must-Have Third-Party Amazon Analytics Tools for Sellers

Metrics, data insights, and performance tracking are key ingredients in ensuring the success of your Amazon business. Knowing which strategies will drive profit and which might lead to wasted resources is critical. While Amazon Brand Analytics provides valuable insights, it’s only available to brand owners, leaving many sellers searching for alternative solutions. This is where third-party Amazon analytics tools prove invaluable.

In this blog, we’ll explore four powerful third-party Amazon analytics tools that can give sellers the competitive edge they need. From understanding market trends to optimizing product listings, these tools will help you make data-driven decisions and thrive in the marketplace.

Amazon Analytics: A Quick Overview

Amazon provides its analytics platform—Amazon Brand Analytics—available through Seller Central. This powerful platform offers insights into product performance, customer purchasing patterns, competitor activity, advertising results, and search trends. However, only brand-registered sellers can access it.

Here are the six main reports available in Amazon Brand Analytics:

  1. Amazon Search Terms:  Delivers valuable insights into customer search behavior, enabling better optimization for product visibility.
  2. Demographics: Offers valuable information on customer profiles such as age, income, and purchasing preferences.
  3. Item Comparison: Highlights products frequently compared with yours, helping inform pricing and competitive positioning.
  4. Alternate Purchase: Displays top alternative products that customers buy instead of your listed products.
  5. Market Basket: Shows products customers buy alongside yours, giving you opportunities for cross-selling and upselling.
  6. Repeat Purchase Behavior: Identifies customers who have purchased your product more than once, helping you build loyalty strategies.

Why Third-Party Amazon Analytics Tools Are Crucial

For sellers who don’t qualify for Brand Analytics, or for those seeking more advanced features, third-party tools are invaluable. These tools offer a broader range of features for sellers of all types—whether you’re registered or not—helping you unlock data-driven strategies that fuel growth.

Key benefits include:

  • Enhanced Data Visualization: Simplified reports and dashboards for better decision-making.
  • Advanced Keyword Research: In-depth keyword insights to boost search rankings.
  • Competitor Analysis:  Insights into competitor pricing strategies and marketing tactics for their products.
  • Market Opportunities: Real-time insights into trending products and market demands.
  • Seamless Integrations: Compatibility with other business tools for improved efficiency.

Now, let’s look at four of the best third-party Amazon analytics tools available for sellers today.

1. SellerApp

Ratings: ⭐⭐⭐⭐⭐ (4.7/5 from G2)

Key Features:

  • Listing Optimization
  • Product Intelligence
  • Profit Dashboard
  • Keyword Tracking
  • Business Monitoring

Pricing: Free plan available

SellerApp offers a comprehensive suite of tools to enhance your product performance. It empowers sellers to enhance listings, monitor market shifts, and uncover lucrative product opportunities. With an intuitive dashboard and actionable insights, SellerApp empowers you to make smart decisions that can boost your Amazon business.

2. Jungle Scout

Ratings: ⭐⭐⭐⭐⭐ (4.6/5 from GetApp)

Key Features:

  • Sales Analytics
  • Opportunity Finder
  • Keyword Scout
  • Inventory Manager
  • Category Trends

Pricing: Starting at $29/month

Jungle Scout is famous for its effectiveness in guiding sellers to profitable products and improving listing optimization. This tool provides detailed competitor analysis, historical sales data, and keyword insights to ensure you capitalize on the best market opportunities. Jungle Scout also integrates seamlessly with Amazon, offering real-time data through its Chrome extension, which makes product research faster and more efficient.

3. Perpetua (Sellics)

Ratings: ⭐⭐⭐⭐⭐ (4.6/5 from G2)

Key Features:

  • Amazon Ranking Optimizer
  • PPC Management
  • Review Management
  • Profit Management Dashboard

Pricing: Starting at $250/month

Perpetua, previously called Sellics, stands out as a leading platform for ad optimization. It provides sophisticated tools for managing pay-per-click (PPC) campaigns, tracking keyword performance, and analyzing sales trends. It offers real-time tracking of advertising spend and performance, making it an essential tool for sellers focused on boosting ad efficiency.

4. Helium 10

Ratings: ⭐⭐⭐⭐⭐ (4.3/5 from GetApp)

Key Features:

  • Product Research
  • Profitability Calculator
  • Keyword Research
  • Inventory Management

Pricing: Starting at $29/month

Helium 10 is a full-featured Amazon tool designed for sellers who want deep insights into everything from product profitability to keyword performance. With powerful research tools, Helium 10 allows you to find the best opportunities and ensure your listings are optimized for the highest visibility and conversion rates.

Tips for Choosing the Right Amazon Analytics Tool

When selecting an Amazon analytics tool, consider these essential tips to ensure you get the most value:

  1. Define Your Objectives: Clarify your business goals—whether it’s optimizing ads, increasing sales, or improving customer experience.
  2. Test Before Committing: Utilize free trials to evaluate usability and features before making a full commitment to any tool. 
  3. Prioritize Scalability: Choose a tool that can grow with your business as you scale operations and expand product offerings.
  4. Seek Professional Guidance: If you feel overwhelmed by the options, don’t hesitate to consult with experts who can help align your tool selection with your business strategy.

Turn Data into Action with Pro Seller Marketing

Data is the foundation of successful Amazon selling. The right third-party analytics tool can drive innovation, help you make data-backed decisions, and improve overall business performance. But choosing the right tool is only half the battle. You need the expertise to maximize its potential.

At Pro Seller Marketing, we provide professional Amazon account management services that help sellers like you take full advantage of analytics tools to grow and succeed. Whether you’re looking to optimize listings, scale your ads, or improve your overall performance, we’re here to guide you every step of the way.Ready to elevate your Amazon business?Contact us today to schedule a consultation and start growing your business to new heights!

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