Maximize Your Amazon Storefront: Turn Clicks Into Profits With These Pro Tips
The idea of making money by launching an online store is thrilling, but enthusiasm alone won’t guarantee success on Amazon. Simply having
Metrics, data insights, and performance tracking are key ingredients in ensuring the success of your Amazon business. Knowing which strategies will drive profit and which might lead to wasted resources is critical. While Amazon Brand Analytics provides valuable insights, it’s only available to brand owners, leaving many sellers searching for alternative solutions. This is where third-party Amazon analytics tools prove invaluable.
In this blog, we’ll explore four powerful third-party Amazon analytics tools that can give sellers the competitive edge they need. From understanding market trends to optimizing product listings, these tools will help you make data-driven decisions and thrive in the marketplace.
Amazon provides its analytics platform—Amazon Brand Analytics—available through Seller Central. This powerful platform offers insights into product performance, customer purchasing patterns, competitor activity, advertising results, and search trends. However, only brand-registered sellers can access it.
Here are the six main reports available in Amazon Brand Analytics:
For sellers who don’t qualify for Brand Analytics, or for those seeking more advanced features, third-party tools are invaluable. These tools offer a broader range of features for sellers of all types—whether you’re registered or not—helping you unlock data-driven strategies that fuel growth.
Key benefits include:
Now, let’s look at four of the best third-party Amazon analytics tools available for sellers today.
Ratings: ⭐⭐⭐⭐⭐ (4.7/5 from G2)
Key Features:
Pricing: Free plan available
SellerApp offers a comprehensive suite of tools to enhance your product performance. It empowers sellers to enhance listings, monitor market shifts, and uncover lucrative product opportunities. With an intuitive dashboard and actionable insights, SellerApp empowers you to make smart decisions that can boost your Amazon business.
Ratings: ⭐⭐⭐⭐⭐ (4.6/5 from GetApp)
Key Features:
Pricing: Starting at $29/month
Jungle Scout is famous for its effectiveness in guiding sellers to profitable products and improving listing optimization. This tool provides detailed competitor analysis, historical sales data, and keyword insights to ensure you capitalize on the best market opportunities. Jungle Scout also integrates seamlessly with Amazon, offering real-time data through its Chrome extension, which makes product research faster and more efficient.
Ratings: ⭐⭐⭐⭐⭐ (4.6/5 from G2)
Key Features:
Pricing: Starting at $250/month
Perpetua, previously called Sellics, stands out as a leading platform for ad optimization. It provides sophisticated tools for managing pay-per-click (PPC) campaigns, tracking keyword performance, and analyzing sales trends. It offers real-time tracking of advertising spend and performance, making it an essential tool for sellers focused on boosting ad efficiency.
Ratings: ⭐⭐⭐⭐⭐ (4.3/5 from GetApp)
Key Features:
Pricing: Starting at $29/month
Helium 10 is a full-featured Amazon tool designed for sellers who want deep insights into everything from product profitability to keyword performance. With powerful research tools, Helium 10 allows you to find the best opportunities and ensure your listings are optimized for the highest visibility and conversion rates.
When selecting an Amazon analytics tool, consider these essential tips to ensure you get the most value:
Data is the foundation of successful Amazon selling. The right third-party analytics tool can drive innovation, help you make data-backed decisions, and improve overall business performance. But choosing the right tool is only half the battle. You need the expertise to maximize its potential.
At Pro Seller Marketing, we provide professional Amazon account management services that help sellers like you take full advantage of analytics tools to grow and succeed. Whether you’re looking to optimize listings, scale your ads, or improve your overall performance, we’re here to guide you every step of the way.Ready to elevate your Amazon business?Contact us today to schedule a consultation and start growing your business to new heights!
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