A Complete Guide to Adding Videos to Your Amazon Listings in 7 Simple Steps

Are you looking to enhance your Amazon product listings with engaging videos that boost customer interaction and drive conversions? Adding a well-crafted video to your listing can significantly improve your product’s visibility, give customers a clearer understanding of what you offer, and increase sales.

In this blog, we’ll walk you through seven simple steps to successfully add videos to your Amazon listings. Whether you’re showcasing product features, demonstrating usage, or highlighting customer testimonials, video content is a game-changer for your Amazon store.

Why Adding Videos to Amazon Listings Matters

Videos have become an essential tool for online sellers. By including videos in your Amazon listings, you provide potential buyers with valuable visual information that static images and descriptions can’t convey. Product videos help reduce uncertainty, improve trust, and lead to higher conversion rates.

Step 1: Ensure You Have Brand Registry

To upload videos to your product listings, you must first have an account with Amazon Brand Registry. This program helps sellers protect their intellectual property and access exclusive features like uploading videos. If you’re not yet enrolled, register your brand by providing trademark information and following Amazon’s verification process.

Step 2: Navigate to Your Seller Central Account

Once you’re enrolled in Amazon Brand Registry, log into your Seller Central account. From the dashboard, select the “Inventory” tab and click on “Manage Inventory.” Here, you’ll see your product listings, where you can begin the process of adding videos.

Step 3: Choose the Product to Add Your Video

Select the product listing where you want to upload your video. In your inventory list, click on the “Edit” button next to the selected product. This will take you to the product details page, where you can make changes, including uploading your video.

Step 4: Upload Your Video

Scroll down to the “Videos” section on the product details page and click “Add Video.” Here, you’ll have the option to upload your video file directly. Ensure that your video meets Amazon’s requirements for format, size, and content. The file should be in .mp4 format, with a minimum resolution of 1280×720 pixels, and less than 5GB in size.

Step 5: Add a Title and Description

After uploading your video, you’ll need to provide a title and brief description. Be concise and descriptive, ensuring you highlight the key benefits of your product. Including relevant keywords in the title and description will help improve your video’s searchability on Amazon.

Step 6: Submit for Review

After filling in all the required information, click “Submit for Review.” Amazon will then review your video to verify it meets their guidelines, which can take a few hours up to a couple of days.  Be patient, and you’ll receive a notification once your video is approved and live on your listing.

Step 7: Monitor Video Performance

After your video goes live, track its performance using Amazon’s reporting tools. Monitor metrics such as view counts, engagement, and conversion rates to assess how well the video resonates with customers. Make necessary adjustments to ensure the best results.

Best Practices for Amazon Product Videos

• Keep It Short and Engaging: Aim for videos that are between 30 and 90 seconds long, focusing on the most important aspects of your product.
• Highlight Key Features: Showcase the main features and benefits of your product that set it apart from competitors.
• Use High-Quality Footage: Ensure your video is shot in high definition and has clear audio to give a professional feel.
• Include a Call to Action: Prompt viewers to take the next step, such as making a purchase or checking out more details.

Conclusion: Boost Sales With Effective Product Videos

Incorporating videos into your Amazon product listings is a powerful way to engage customers, build trust, and increase sales. Videos offer a dynamic way to showcase your product’s features and benefits, providing a more comprehensive shopping experience.

At Pro Seller Marketing, we’re here to help you create and optimize your Amazon product listings for maximum impact. Whether you need assistance with video production, SEO, or full account management, our team of experts is ready to guide you.