6 Essential Walmart Marketing Strategies for Amazon Store Owners to Maximize Growth

As an Amazon store owner, expanding your reach by selling on Walmart’s marketplace can unlock significant growth potential. Walmart, one of the largest retailers globally, is well-known for its cost-leadership strategy, offering customers “everyday low prices.” However, to thrive on Walmart’s platform, it’s crucial to develop a robust marketing strategy tailored to Walmart’s business model.

But what makes a marketing strategy successful for Walmart?

Several factors contribute to success, including price competition, customer service, and effective promotions. To help you, we’ve outlined six essential strategies to boost your sales and visibility on the Walmart marketplace.

Understanding Walmart’s Business Model

Walmart has evolved beyond its brick-and-mortar stores and is now a formidable player in the online shopping space. In 2023, Walmart’s revenue reached a staggering $611 billion. With both physical and online presence, Walmart operates under various models, including:

• Walmart US: Operating across all 50 states and contributing to 66% of the company’s sales.
• Walmart International: Present in 27 countries with various store formats, from supercenters to e-commerce.
• Sam’s Club: A membership-only warehouse club, responsible for 14% of Walmart’s total sales.
• Distribution Centers: Over 190 efficient distribution centers that serve Walmart’s vast supply chain network.

Understanding this extensive network is the foundation of crafting a winning strategy for Walmart’s marketplace.

6 Proven Walmart Marketing Strategies for Success

Walmart’s marketplace boasts 240 million weekly customer visits, with a product range of over 160 million items from more than 150,000 sellers. Competing on this platform requires more than just listing products. Let’s dive into six powerful strategies to enhance your Walmart store’s performance.

1. Optimize for Competitive Pricing

Walmart customers are price-conscious, making competitive pricing crucial. Walmart’s Buy Box feature is often awarded to sellers with the lowest prices, but lowering prices too much can hurt your margins.

• Always factor in shipping, handling, and other fees when setting prices.
• While competing for the lowest price is important, ensure your margins remain healthy.

2. Tap into New Target Markets

Expanding into additional markets can accelerate your business growth. Walmart’s massive global footprint means you can reach customers beyond your usual scope.

• Consider selling in nearby countries where there’s demand for your products.
• Gradually expand into other international markets as your business grows.

3. Deliver Outstanding Customer Service

Ensuring customer satisfaction plays a pivotal role in driving Walmart’s success. A well-run customer service operation can help build trust and generate repeat business.

• Maintain a 99% on-time shipping rate to improve your organic listing.
• Keep product cancellations below 1.5% and process refunds quickly to retain customer trust.
• Ensure your 90-day seller rating remains above 90%.

4. Leverage Walmart’s Low Fees

One of Walmart’s key advantages is its minimal fees compared to platforms like Amazon. Unlike Amazon, Walmart offers free account setup and no subscription fees, with referral fees varying across product categories. 

• Take full advantage of these lower fees to boost your profits, especially when scaling your business.

5. Use Smart Promotional Tactics

Running promotions is a surefire way to attract attention to your listings. Consider these effective Walmart promotional techniques:

• Reduced-Price Promotions: Offering temporary discounts to boost sales.
• Clearance Promotions: Clear out older inventory by placing items in the clearance section.
• In-Cart Promotions: Displaying discounted prices when customers add products to their cart.

6. Maximize Walmart’s Distribution Network

Walmart’s vast distribution network guarantees quick and dependable delivery. By optimizing your shipping strategy, you can offer faster delivery times, enhancing the customer experience.

• Track your inventory and use Walmart’s strategic distribution centers to meet customer demand efficiently.
• Ensure that you leverage their logistics to keep customers satisfied with on-time deliveries.

Ready to Grow Your Business? Partner with Pro Seller Marketing!

Walmart’s marketplace offers exciting growth opportunities, but navigating its complexities can be overwhelming. That’s where Pro Seller Marketing comes in. Our expert team specializes in managing Walmart and Amazon stores, helping sellers like you increase sales, improve conversion rates, and streamline operations.

Unlock the full potential of selling on Walmart with our expert guidance. Contact Pro Seller Marketing today to learn how we can develop a customized strategy to grow your business. Don’t wait—book a call now and take the first step towards transforming your business success.